Digitalization
Digitalization strategy
Evonik’s digitalization strategy is built on five pillars and takes a holistic approach. The interplay of all these aspects is crucial for successfully preparing the company to face the challenges and opportunities of the future.
CLOSE CONTACT WITH CUSTOMERS:
Evonik is forging ahead with the development of customer-specific digital services with a high degree of user-friendliness. This development is based on the sharing of information across business areas and specialist groups, and thus on close contact with the company’s target groups. Only people who are familiar with the target groups’ questions and problems can develop the appropriate solutions.
SPEED AND AGILITY:
Speed and flexibility are the keys to implementing digital solutions, services, and business models. As a result, new ideas can be tested quickly with the help of prototypes. That’s why Evonik can respond promptly to new market and customer demands.
A NETWORK OF PARTNERS:
Bringing in external know-how in targeted ways helps the team members to gain different perspectives on their own work and develop new digital approaches. In order to receive this impetus from outside, Evonik stays in close contact with startups and specialized partners. It is systematically expanding this network.
BUILDING UP SKILLS:
By expanding and consolidating its digital skills, Evonik is creating the foundation for the sound evaluation of digital technologies and services and for the development of digital pilot projects.
DIGITAL CULTURE:
Evonik promotes the development of a work culture that supports the company as it moves into the digital age. This culture is characterized by an attitude that creates space for quick and pragmatic solutions, presses ahead with implementation, builds on the knowledge of many people, and regards mistakes as an incentive to further development.
